Shan L. Davis
209 1-9 Pyrmont Bridge Road
Pyrmont, NSW 2009
0415 270 984
davis_shan@hotmail.com
The Economist Group Asia Pacific Ltd
(The Economist & CFO Asia magazines, EIU and The Economist Conferences)
Hong Kong
Director of Group Communications - Asia Pacific (May 2000 –
October 2001)
* Built the first Group Corporate Communications department to be
replicated globally, offering broad-based marketing services to four
business units
* Initiated above, below and through-the-line brand building programmes
including: content management of two bilingual web sites and consulting
on award-winning marketing and advertising campaigns
* Supervised and enforced a global re-branding campaign for all Asia
Pacific offices including new product launches, corporate identity
guidelines and new image development
* Identified and secured strategic business partnerships to promote
products, services and events which increased sales and heightened
corporate profiles
* Created internal sales strategy meetings to share and qualify viable
leads between business units
* Managed client/government relationships and provided first-rate
account management
* Recruited and managed numerous creative agencies and provided direction
on email campaigns, product launches and marketing collateral
* Researched and wrote economic and political commentary covering
15 markets
Corporate
Communications Manager - Asia Pacific (August 1998 – May 2000)
*
Exercised full authority and responsibility to develop and implement
corporate communications and public relations campaigns
* Authored press releases and short speeches for board members and
coordinated office openings, product launches and speaking engagements
* Invited and courted all media for press conferences
and increased media coverage by threefold
* Managed PR agency research, recruitment and contract negotiation
for over 20 agencies Asia-wide
* Established media call center to respond to all enquiries and distribute
Group information
James
Martin + Co (IT consultancy now called Headstrong
Fairfax,
Virginia USA and Hong Kong (September 1997 – July 1998)
Sr.
Marketing Manager, Asia Pacific
*Promoted
to the Hong Kong office and supervised three public relations agencies
in Australia, Philippines and Hong Kong
*Worked closely with sales teams to generate leads by meeting with
prospects and identifying membership opportunities
*Implemented global messaging campaign through advertising and business
development
* Helped build the foundation of the marketing department that encompassed
drafting marketing plans, conducting extensive research, developing
a global messaging campaign (test marketing and analyst relations)
Arthur
Andersen
Dallas,
Texas (September 1995 -December 1996)
Proposal
Coordinator
*
Assisted with proposals and other marketing materials that generated
more than US$4,300,000 in revenue
* Communicated the firm's corporate image through client interaction
and marketing materials
* Assisted partners and senior managers from six different industries
with creative services support, project management and client relations
* Secured clients through creative proposals involving graphic design,
writing and editing, and overseeing in-house printing
Education
Southern
Methodist University, Bachelor of Arts Public Relations 1995 Dallas,
Texas
Studied at The American College in London, England 1993
Language Basic knowledge of Cantonese and French
